My passion for user experience strategy and design thinking comes from seeing the whole UX lifecycle, from user research to user testing, validated. When working on a project, I like to follow the Design Council’s double diamond method to achieve my objectives and goals successfully.

That being said, the very nature of overlaying UX strategy to a project is subjective. It’s more common than not that I will put more emphasis on one step or another depending on the task at hand. New products or features are not always susceptible to overlaying the full strategy end to end and adapting to this is a crucial part of my role.

The Design Thinking Process

Design thinking is the primary design methodology I use to approach solving problems.

By understanding the human need involved in a feature or product and by re-framing problems to focusing on human-centric design, my aim is to provide solutions that empathise with how real users think, feel and behave.